After today's very long brainstorming and revision session, we have been able to come up with the frameworks of what Bored! is all about.
As a side note, we have changed the name from Me.So.Bored to Bored! This was for many reason including how to effectively target our market better. We also wanted something which reflect the style and emotion of the project.
I know some of you are trying to still get your heads around the idea of turning an everyday emotion into a subculture, and what this culture is called... for now, we are calling is boredism. Boredism is the frameworks of the culture in which the concept team have been working on. From there, we move into the attidutes of how to get this culture into the wider society. This is where Bored! comes into play. Bored! is a group of people which are activlty engaging the community to bring about there ideals and attitudes. Its a group of people that want to change the underlyuing attitudes of boredom, and create a culture of creativity and inpired individuals. But how does Bored! get their word on the street? Well its a 2 prong attack!
The first attack is still been finilised, but very soon you are going to meet Madison Woods.
The second is the viral marketing campaign named "Bored Is...?"
Bored Is...? is the underlying attitude of the Bored! group. Boredom is such an individual emotion to have. To some, it inspires acts of unpredictability. For others it is a self driven emotion which leads to a proactive approach in life. Bored Is...? is about the taking an individual emotion and making it a communal experience. Through print, web and motion graphics, we aim to bring Bored Is...? to life in as little as 3 weeks time!
The whole project comes down to the following few sentences:
"Boredom takes life on a tangent which leads to unpredictability. Our lifestyle is to seek proactive stimulation...to find new situations and new experiences to be engaged. It is important to understand that the source of boredom is within your own mind, the consequences of not understanding this may lead to an individual not releasing their full creative, social and proactive potential."
We are about to endeavor on a project which could change the attitudes of many in society today. What we create, through our designs and thought process will have an impact on the wider community both now and into the future.
yes! concept team: keep developing the philosophy for me so bored - it is crucial to refine it as much as you can by Monday - this will be the groups platform and departure point for the rest of the project.
As a side note: it is great to see some of you have embraced the concept - good work! I am encouraged by your efforts.
For the students who have not participated yet; please remember 25% of the projects mark is for individual participation. So get proactive!
Well neither has Ray himself... cause he isn't real. This was bought to the attention of me this afternoon by the Print team, and I think that is exactly what we are looking t producing to start the campaign off with.
From the indications that I got last week, this would be a good point to begin with. Making up a character name and image and releasing them onto the world. This would mean the first aim and goal of the Web team would be to make this character come to life on the web through social networking and a character on forums etc..
Just a reminder that there is a group leaders meeting at 11:00am tomorrow at Monash. I know a lot of other groups are having there meetings tomorrow and Friday as well, so its a good that we should get a good indication of where we stand.
Just a reminder that once you guys have got all your research information by 12:00pm TOMORROW, could you please email it to our email address rootnegativeone@gmail.com
Bored is no longer an emotion, its a lifestyle! (on our eyes and the eyes of out beholders) but how do you create a word for what we are trying to achieve? How can you give an emotion a underlying term to describe positive boredom? Well thats the task that has been given to the Web Team. This reminds me of a ad from this year which was shown in the UK.... This is how all these new terms are created...
I think you guys are starting to move in the right direction - 'boredom is..." what a great start! and leaves open the possibility for a positive experience; bored is the new black!.
I saw this video in a festival a few years ago - a real crowd pleaser! for some reason when i think of the boredom concept I think of this video - perhaps it is the quirky nature of the video - both amusing and informative - makes light of the subject matter and the broader cultural framework within which it is deployed. clever and yet... the subject matter is... not interesting - kindof sushiboredom.
Creating a lifestyle incorporating fashion, music, design, font, colors and activities ect Subtle marketing to make bored the new cool trend, without directly saying it to the audience directly. Seling Bored as a positive
Everyone is bored at some point, so everyone can realate Me so Bored Ideas - communal boredom is fun - It is a natural state that not BAD for you - Connect people who are bored - Boredom breeds Creativity - A place people can share their bored experiences, post the things the came up with/ made while bored
Invent theory of Bored - find statistics which prove being bored is beneficial for you, scientific back up, unrelated to the other part of the project.
- The Bored Identity Creativity The shift in culture, the death of procrastination and down time Everyone is to busy to be bored 'we miss being bored', where did the bored go in today's society? Bored is healthy Creativity comes from being bored Cross Media: Web, Stickers, Photographs, profile sites, grabs, blog cam, journalism Lego, 8bit, nostalgic, neoretro, when we were kids we......
Audience: Young people who grew/growing up in the digital age where computers have taken over from toys and more imaginative play. People who don't fit into a current social "group".
The Character to help launch the ideas of 'bored'. Everyday person who is bored and looking for friends who are also bored... thus creating a network/ group of people. Should his name be released or secret? Who is James Bored? He is just bored...
References: The current trend of emo, social groups and sub cultures Lonely Girl 15 Stories from history the inventions come out of being bored eg. Issac Newton Cultural Virus The Metrosexual Test out project on campus before 'going live'.
Web Team: Make profiles for the Character in the internet, Myspace, Facebook, YouTube, Twitter ect Create Group on facebook Make a personal website/blog for character to update and people to subscribe to. Website related to street team's advertising of the slogan, BORED IS ? Showing photos of 'bored' people. ME SO BORED website, talking about the lack of bored in our lives now OR things to do when you are bored.
Video Team: Quick grabs for internet and public screens Video Blog for Character Postcasts - things done while bored, things to do while bored, famous/hot bored people Bluetooth Animation (cute) attention grabbing.
Print Team: Trend setting Stickers Team T-shirt Posters Flyers- distribution (MX) Design (fashion) The Bored style Wallpapers for photos/ computers, ringtones
As per group discussion this afternoon, each of our teams is required to undertake an element of research. This research may be conducted in whatever manner that you wish. Each group has been allocated a particular research area. This information has also been placed on your teams blogs.
Information about the fundamental structure of the concept will be available tonight.
Please complete this element of research by 12:00pm on Thursday the 8th May.
Concept - Research the concept behind Boredom. What is Boredom in a psychological and philosophical way? Is Boredom just an emotion or a state of mind? Effects of Boredom on individuals as well as groups. Causes and Effects.
Motion Graphics/Video - Research the ideas behind cultures and subcultures. This may include youth sub/cultures and popular culture. What makes these trends mainstream? How do they effect the way we act, dress, listen and speak? What would your ideas be behind the culture of boredom? Web - You guys are the research the term neologism, and in what ways this term relates to what our group is trying to achieve. Points to think about is the culture shift away or towards a certain mainstream ideal. Neologism is also related to words, and how these words create the basis of the culture. Your aim is to try and make Boredom and the idea of neologism relevant. Print/Other Media - Since this was your concept originally, your group knows exact what you meant by the terms" Boredom is been positive" Your task is to further research the ideals beghind positive boredom. Does it exist and in what ways? Is there even such positive boredom as a emotion? How would this fit into the task at hand, and what relationship does it have to mainstream culture?
Please speak to your team leaders or myself for further information. Nina will be posting over the next couple of hours more information about the fundamentals of the project so this will give you a base for your research.
Its been 6 days since this project was delivered, so I thought its time that we should get an idea of where everyone is, and what everyone is up to. As you can imagine, things have been pretty hectic this past week. Every group that I have spoken to have got their concepts down-pat and there is a lot of action in our blog network.
If you dont have a copy of the breif as yet, please download from Blackboard today! I can't stress enough that from TOMORROW we start work on this project with 1 concept, 4 teams... def need everyone on the same page!
I thought I would give everyone a overview of what each of the teams are up to...
The video team has been VERY active on the blog network this week. The focused on Find the Lost Ring ARG game going on at the moment. We also got an insight into their project ideas.
The web team has also given us an insight into their project and provided heaps of research into their backstory. Information about facebook and myki also came out their camp this week!
Unfortunalty, the print team has yet to begin their blog, lets hope we get a good idea from them tomorrow!
Now I am unsure of how active this blog network is yet, but please remember to be at the lecture by 9:00am tomorrow!!! All team will be presenting their 10 Minute concepts to the class and then these will be voted on by Mark and Troy.
I thought it would be a good idea to get your indication of how the project is going. From this afternoon, I am adding a poll to the front page, and lets see if we can get some indication of what concept THEY would like.
