Refining Concept... Taken from today's discussion

"Bored Lifestyle"

Creating a lifestyle incorporating fashion, music, design, font, colors and activities ect
Subtle marketing to make bored the new cool trend, without directly saying it to the audience directly.
Seling Bored as a positive

Everyone is bored at some point, so everyone can realate
Me so Bored Ideas
- communal boredom is fun
- It is a natural state that not BAD for you
- Connect people who are bored
- Boredom breeds Creativity
- A place people can share their bored experiences, post the things the came up with/ made while bored

Invent theory of Bored - find statistics which prove being bored is beneficial for you, scientific back up, unrelated to the other part of the project.

- The Bored Identity
Creativity
The shift in culture, the death of procrastination and down time
Everyone is to busy to be bored 'we miss being bored', where did the bored go in today's society?
Bored is healthy
Creativity comes from being bored
Cross Media: Web, Stickers, Photographs, profile sites, grabs, blog cam, journalism
Lego, 8bit, nostalgic, neoretro, when we were kids we......

Audience: Young people who grew/growing up in the digital age where computers have taken over from toys and more imaginative play. People who don't fit into a current social "group".

The Character to help launch the ideas of 'bored'.
Everyday person who is bored and looking for friends who are also bored... thus creating a network/ group of people.
Should his name be released or secret?
Who is James Bored? He is just bored...

References:
The current trend of emo, social groups and sub cultures
Lonely Girl 15
Stories from history the inventions come out of being bored eg. Issac Newton
Cultural Virus
The Metrosexual
Test out project on campus before 'going live'.

Web Team:
Make profiles for the Character in the internet, Myspace, Facebook, YouTube, Twitter ect
Create Group on facebook
Make a personal website/blog for character to update and people to subscribe to.
Website related to street team's advertising of the slogan, BORED IS ? Showing photos of 'bored' people.
ME SO BORED website, talking about the lack of bored in our lives now OR things to do when you are bored.

Video Team:
Quick grabs for internet and public screens
Video Blog for Character
Postcasts - things done while bored, things to do while bored, famous/hot bored people
Bluetooth
Animation (cute) attention grabbing.

Print Team: Trend setting
Stickers
Team T-shirt
Posters
Flyers- distribution (MX)
Design (fashion)
The Bored style
Wallpapers for photos/ computers, ringtones

Posted in Posted by Nina at 9:51 PM