Well neither has Ray himself... cause he isn't real. This was bought to the attention of me this afternoon by the Print team, and I think that is exactly what we are looking t producing to start the campaign off with.

From the indications that I got last week, this would be a good point to begin with. Making up a character name and image and releasing them onto the world. This would mean the first aim and goal of the Web team would be to make this character come to life on the web through social networking and a character on forums etc..

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Posted in Posted by Aaron at 3:59 PM